Minnetonka moccasin
A year in review
Since February 2025, I’ve been the Photo & Video Content Creator at Minnetonka Moccasin. I’ve covered a lot of ground with a small team and high volume production. I've been working closely with the marketing team to develop seasonal campaigns, revamp product photography standards, upgrade video capabilities, increase viewership/brand awareness, develop content for key collabs and highlight Minnetonka’s featured Native artists/designers.
Reimagining Product photography
Before
After
Upgrading
I was tasked with developing a new photography standard to meet the needs of multiple stakeholders across diverse sales platforms and marketing channels. The existing standard was restrictive and failed to present optimal shoe angles. I proposed improving both the visual presentation and image quality to enhance sales and the user experience.
I conducted a competitive analysis of footwear industry leaders to determine prevailing practices and how high-performing styles were showcased. My research showed that best-selling styles typically combined consistent product photography with style-specific, appealing angles, supplemented by video and user generated content (UGC) style assets. Based on these findings, I recommended a revised photography standard that incorporates varied, sales-driven angles, higher-resolution imagery, and supporting video/UGC formats to align with stakeholder requirements and platform needs.
Minnetonka Moccasin Seasonal Collection
Stranger Things Collab
In 2025, Minnetonka and Netflix partnered with each other to create a boot for one of the Stranger Things main characters. These are the highlights of that marketing package.
Featured Projects
The Reclamation Collaborative
The Reclamation Collaborative is an initiative dedicated to uplifting Native artistry, advancing industry education, and helping to redefine Indigenous representation in fashion. Over the past year, we’ve changed the way we highlight our artists, setting a new standard in collaboration and celebration.
